Many people have heard of marketing (the name), but do not fully comprehend Fang GU
what major marketing is and what they study. Some people interpret it as a sales pitch. And it is not too complicated for those who have recently completed the college entrance examination and are considering a variety of majors. I can only give you a general understanding of marketing from the standpoint of a marketer.
Finally, what does marketing research?
What kind of marketing classes do we take? That is not on the “how to be a qualified salesperson” list. Let me list the courses we must take and then elaborate. Management, Service Marketing, Project Management, Statistics, Financial Management, Economics, Marketing Management, Branding, Consumer Behavior, Branding, Public Relations Management, Strategic Business Management, and Communication Management are among the courses we must take. There are many more, but I won’t go through them all; the main courses are mostly the ones listed above. Let’s get into the specifics of these courses.
First and foremost, because marketing is a major within the School of Management, the “Management” class is unquestionably the first thing we must take. We will have a better understanding of business management after learning management, and we will know how to manage if we are a manager, and management can also tell us why managers do what they do. For example, there is a school of thought in management that the distance between the manager and the managed cannot be too close, or else the manager will lose prestige. This is not difficult to understand; some people grow up with their mothers and spend little time with their fathers; he is not afraid of his mother because they have spent so much time together that there is no sense of distance, but the father is still a little goose because the father’s prestige remains. So, when the manager is the same as the subordinates, there is a risk of losing prestige. The study of “human resource management” is the study of how to hire, train, and fire people. The goal of “Project Management” is to learn how to plan and complete a project. The goal of “Financial Management” is to learn how to manage a company’s finances. In short, we will learn how to run a business. Then there’s “Service Marketing,” “Statistics,” “Economics,” “Marketing Management,” “Branding,” “Consumer Behavior,” “Public Relations Management,” “Strategic Business Management,” and “Communication Management,” which all have something to do with our marketing. For example, “service marketing” refers to how a company can market service-oriented products, “branding” refers to how to effectively operate a brand, and “consumer behavior” refers to the relationship between consumer behavior and corporate marketing behavior. We now know how to execute a specific marketing plan for a company after completing this set of professional courses. So we learn that marketing is about developing a marketing plan, not about selling. Oh, one more thing to mention is that we are to learn high mathematics and statistics, probability theory of these courses, because we have now entered the era of big data, and we marketing also want to keep up with the times, but not to learn bad marketing, but to learn the mathematical statistics is really good. After all, digital marketing is extremely popular right now.
What are our employment prospects once we complete the marketing program?
When it comes to employment, there are only three issues to consider: employment direction, salary, and employment prospects.
What kinds of jobs are available to us after graduation? Many people, including some marketers, believe that marketing is a jack-of-all-trades that can do everything but nothing proficiently. Hearing this I am really drunk, we marketing is also a professional employment direction, right. Marketing jobs are divided into four categories: market research, marketing planning, brand operations, and sales. Many people have learned marketing as a result of their desire to work in operations, but operations is not the professional direction of marketing. The professional direction remains the same as the four previously mentioned, so learning marketing is truly more than just selling, and I hope you children are not misled by adults at home or others.
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